We often see that question appearing on the screen. If I were going through that process/survey from joining some websites or shopping online, I would definitely check it as Female. After they know my gender, they will automatically start to send me so much advertisement and I will constantly get ads about diets,beauty products, fashion, and dating etc…
All of the sudden, I realized our gender was used as a big part of marketing in our society. Because they have to sell their products, they are more emphasizing the role of gender, even though the society is keep changing. When you look closely at the most of commercials today, you would find the concept and idea of their purposes based on the gender, which is sex. Always describing woman as a house keeper and a sex object and, man as a strong, knowledgeable subject outside of door.
To grab people’s attention, designer have to put sex in their ads as their concept on anything. Most of them are in less clothing or even nude. Female models always have to make certain sexual poses and throwing themselves at men. Women is more often objectified than men to sell products, which directly affect teenagers and society’s construction. To me, I feel like this society is trying to hide the “traditional” roles of gender behind ads because they can’t really say it loud these days. We all know that society has been changed which also means importance of woman’s roles and their power has been increased in this world.
As young people are actually growing up with these kinds of ads from just reading a magazines or watching a television, people should start to worry about the negative effects on them. They should find another, better way to advertise their products, not only sex.